DigitalCoachingBusiness A free 30-minute book by Pankaj Agarwal

For businesses with 10+ enquiries a day

You paid for 100 leads. What happened to the 95 who didn’t buy?

You paid for every one of them. Most never got a real conversation, and every day they wait, a competitor gets the chance to reply first. This free 30-minute book shows where your leads leak, and what it costs you in rupees.

Send me the free book
  • Free
  • Instant download
  • 30-minute read

The leak nobody measures

Your ads are working. The money leaks after the lead arrives.

Every business tracks cost per lead. Almost nobody tracks what happens to a lead after it comes in. Here is what researchers found when they checked.

23%

of 2,241 companies never replied to a web enquiry at all.

Harvard Business Review, 2011
55%

of 433 businesses didn’t reply within five business days, or ever.

Drift lead response test, 2017
7×

Companies that replied within an hour were nearly 7 times as likely to qualify the lead as those that waited one hour longer.

Harvard Business Review, 2011

What is the leak costing you?

Chapter 1’s sum. Enter two numbers you already know.

Just one extra sale per 100 leads is worth ₹1,00,000a month ₹12,00,000 a year. From leads you already paid for. Without a single new ad.

Tick what’s true in your business this month

Three or more? You are paying for leads you never speak to. It isn’t your team’s fault, and chapter 3 shows why.

Show me where my leads leak

Find your leak in 30 minutes

Nine short chapters and five exercises. No software needed: every chapter shows how to do it with what you already have.

  1. 1Where your leads actually goWhat happens after someone enquires, and what the leak costs you every month.
  2. 2Why half your leads arrive while you’re closedReal data from a real business, hour by hour.
  3. 3The five moments where revenue leaksAnd what should happen at each one.
  4. 4A six-point test for your chatbot or front deskScore what you have today in five minutes.
  5. 5The seven things every enquiry business must doWith three honest ways to get them done.
  6. 6Your number, in rupeesA fill-in table that puts a 12-month figure on the leads you already have.

Get the free book

Download it right after you fill this in.

With country code, so we can reach you.

Free. No card. See the privacy policy.

A real number from inside the book

51%

of customers messaged while the shop was closed.

That is 1,911 WhatsApp messages at Pankaj Studio, the author’s family printing business, from 22 September to 24 October 2026. Half the demand arrived before 10am or after 7pm, when nobody was at the desk.

Your customers look for you on the sofa after dinner, in bed with the phone, on a Sunday. If the reply comes tomorrow morning, you are a stranger interrupting their day.

Bar chart of the 1,911 customer messages by hour of day. The bars are tallest before 10am and after 7pm, outside shop hours.
Customer messages by hour of day. Pankaj Studio WhatsApp archive, 22 Sep to 24 Oct 2026.

Is this for you?

If people enquire before they buy, this book is about your business. You’ll meet these eight in its pages.

The first seven are composites, not real people. Pankaj Studio is real.
Rajeev, singing coachHundreds register for his free masterclass every week. Some ask a question on WhatsApp the moment they register. Nobody was reading them.
Dr. Vivek, training instituteFive counsellors, three programmes, one Google Sheet. 100 leads in, 20 called, on day four.
Dr. Meera, dental clinicA toothache enquiry at 10:40pm. A reply at 10:15am. The patient had booked elsewhere.
Arjun, real estatePortal leads ask for site visits. Half never happen. The history lives on one caller’s phone.
Neha, interior designerQuotes go out on WhatsApp. Then she waits. “Let me discuss with my husband” ends the conversation.
Sameer, music productionEvery project starts with a talk about budget. After the project, silence until he needs work.
Imran, two-wheeler dealer100 test-ride enquiries from ads. 6 buy. The other 94 are never called again.
Pankaj Studio, custom printingThe author’s family business. The real numbers in the book come from here.
A woman with a toothache messaging a clinic late at night while it is closed
The 10:40pm enquiry nobody sees until morning.
A laundry counter where a bell rings the moment a new customer walks in
Why a laundry rings a bell, and your inbox doesn’t.
A sugarcane juice vendor pressing the same cane a second time
The juice vendor presses the cane twice. Do you?

Not for you yet if you don’t have a steady flow of enquiries. Fix that first. The author’s earlier book, The Crore Coach, is about that.

Pankaj Agarwal

About the author

Pankaj Agarwal

Pankaj has run ads for coaches, institutes and businesses since 2017. He runs the system in this book in his own family’s business, and reads its customer conversations every week.

  • Running ads since 2017
  • Founded BusinessMunim, 2020
  • Author, The Crore Coach (2023)

Questions

We already get sales. Is this really a problem?

If 3 to 5 of every 100 leads buy, you paid for the other 95 too. The book shows what they were waiting for, and what one extra sale per 100 leads is worth at your price.

Is it really free?

Yes. No card, no catch. If you get 10 or more enquiries a day, you can also book a free 45-minute Lead Leak Review after you read it.

What happens after I fill the form?

The next page lets you download the book straight away, and tells you what to read first.

Will you keep messaging me?

Only if you tick the second box. Then you get a few short messages over two weeks that follow the chapters. Reply STOP at any time and nothing more comes.

Is this only for coaches?

No. One chapter explains the single part that is coaching-specific. Everything else applies to any business that needs a conversation before a sale.

Do I need any software?

No. Every chapter shows how to do it with what you already have.

Your next 100 leads are already on the way. Don’t lose 95 of them too.

Read it tonight. Thirty minutes, free, instant download.

Send me the free book